← Back to site
Brand guidelines

The Stage Robot Brand Book

Everything you need to represent The Stage Robot Company consistently — across print, digital, merch, and whatever the robot decides to do next.

Version 0.9 1.0 FINAL FINAL_v2 FINAL_v2_actually_final_USE_THIS — September 2026

01

The mark

Our mark is a pixelated robot holding the masks of comedy and tragedy — representing the dual nature of theatre, and the single nature of robots.

Horizontal lockup on dark
Primary lockup — on dark SVGPNG
Robot mark
Mark SVGPNG
Horizontal lockup on light
Primary lockup — on light SVGPNG
App icon
App icon SVGPNG
Stacked lockup on dark
Stacked — dark SVGPNG
Stacked lockup on light
Stacked — light SVGPNG
One-color mark in black with red eyes
One-color* SVGPNG
One-color horizontal lockup in white with red eyes
One-color horizontal — reversed* SVGPNG

*One-color versions contain two colors. The eyes are always red. Do not ask why.

02

Clear space & size

Give the robot room. It needs room. It has asked for room.

XX

Minimum clear space is X, where X is three robot eyes. Nothing may enter this space. Things that enter this space are not seen again.

Mark — 24 px minimum
Horizontal — 120 px minimum
Favicon — the head, alone
03

Color

A palette built on darkness, gradient and one non-negotiable red.

Backstage Black#0B0A18 · PMS Black 6 C-ish

Our primary ground. The color of a blackout — and of what happens during one.

Synthetic Violet#8B5CF6 · PMS 2665 C

Innovation, imagination, and the default color of every AI startup — by choice.

Haze Cyan#22D3EE · PMS 306 C

Clarity — as seen through haze.

Evil Eye Red#FF1E3C · PMS "Do Not Ask"

For the eyes only. And the antenna. And the EVIL LED. And the chest button.

Matinee Gold#FFC23D · PMS 123 C

Comedy. Reserved for the happy mask.

Chrome Ambition#D4D5E6 · PMS Cool Gray 1 C

The robot's body. Brushed, never polished.

Gaffer Grey#8F91AB · PMS 7544 C

Holds everything together. Leaves residue.

The GradientViolet → Cyan, 95°

Apply generously. Then apply again.

04

Typography

Four typefaces — because three felt restrained.

Space GroteskDisplay · 600–700
We don't make robots.
InterBody · 400–600
The Stage Robot Company builds interesting theatrical technology — for lighting, video and control. It's seamless, scalable and, above all, theatrical.
SilkscreenLabels · pixel accent
UNIT 01 — NOT A ROBOT
JetBrains MonoSpecs · data · logs
GET QUEUED_MESSAGE (0x0020) → STATUS_ERROR
05

Do & don't

The mark is sacred. The mark is watching.

DOUse the mark on Backstage Black, where it is most comfortable — and most powerful.
DON'TNever turn the eyes green. The eyes are always red. Do not ask why.
DON'TStretch, squash or otherwise reshape the robot. It remembers.
DON'TRemove the masks. The masks' eyes stay behind. They always stay behind.
DON'TAdd drop shadows, glows, rotation or hue shifts. (We tried. Legal got involved.)
DON'TMake it small enough to escape.
06

Voice & tone

How StageRobot sounds — confident, visionary and structurally committed to em-dashes.

  1. Every sentence deserves an em-dash — or three.Commas are for companies that make things. We make what comes next — and what comes next is a dash.
  2. It's not just a feature — it's a paradigm.Never describe a product as a thing. Describe it as a way of seeing the thing.
  3. Speak in threes. Always threes. Forever threes.Seamless, scalable, and theatrical. Innovation, integration, and intimidation. Pack, stream, and unpack.
  4. Never say what the product does when you can say what it enables.See: PVA. Do not see: what PVA does.
  5. Do not mention the robots.We don't make robots.
07

Downloads

The complete logo package. Vector and raster. Handle with care.

Horizontal lockup — on darkSVG · PNG 1600w Horizontal lockup — on lightSVG · PNG 1600w Stacked lockup — on darkSVG · PNG 1024w Stacked lockup — on lightSVG · PNG 1024w Mark — full colorSVG · PNG 1024w Mark — one-color white (red eyes)SVG · PNG 1024w Mark — one-color black (red eyes)SVG · PNG 1024w App iconSVG · PNG 1024w Social share imagePNG 1200×630